Event Elevation – Take Your Brand Event to the Next Level
To maximise the effectiveness of your brand event, you need to work alongside a venue that understands exactly what you require. Renowned as one of the finest spaces in the Cotswolds, and arguably the most impressive corporate venue in Cheltenham, we can help. The team at Ellenborough Park are more than qualified to share their tips on how to take your brand event to the next level. Keep reading to find out more.
Immersive from Entrance to Exit
Brand events need to stand out – for all the right reasons. Make your event memorable by making sure guests are taken on a journey from the moment they arrive; every touch point throughout the venue should not only mirror the aim of your event but should also feature finishing touches that ensure the property is aligned to your brand. By creating a sense of immersion from the moment your guests arrive, attendees can enjoy a unique and customised experience that they wouldn’t find anywhere else. It will also keep them focused on the message you are trying to deliver. You can find out more about a recent 5-day takeover at the hotel right here.
We understand that product placement is of the utmost importance to your event and business needs; we can work with you to plan where best to place products within our venue, to increase exposure both during the event and on social media. You want your product to be a talking point before, during and after the event – we can enlist the help of external suppliers for stands, displays and other ways to showcase your offering. Strategic product placement can also enhance the immersive experience previously mentioned.
The main purpose of an event is to showcase, celebrate and introduce your brand. Careful and sympathetic branding will see you able to work with the venue’s hospitality/production team to find out what ways your branding can be showcased throughout the different spaces in a property. For example, here at Ellenborough Park we have made sure that event rooms featured branded gobos, banners, ice sculptures, branded catering and much more. Have you considered hanging banners over staircases or projection mapping on the front of the venue? If not, you could be missing the vital piece of your event. If a competitor has done it before, you don’t want to just do it better – you want to surpass them. Our team is on hand to help make your vision a reality.
Lighting & Theming
Before you decide on a venue, be sure to speak to a team to see if the external/internal lighting can be altered to your branding colours. This small touch works seamlessly alongside the immersive elements we have already mentioned and can really elevate your event. Such lighting can also be used to enhance and influence the mood throughout the event. To have full control, opt for exclusive use; this means you can utilise different spaces and rooms to create different themes within one venue. We recommend immersive experiences that involve all their senses, that work together on visual, catering, and scent levels. Interactive experiences will help groups of guests in different rooms network and get talking – consider photo booths, interactive dining tables – you’ll be surprised at what gamification can achieve.
Exclusive use offers access across the hotel, allowing you to utilise the spaces to their full potential. Our hospitality team will work in tandem with you to make sure your brand is represented to its full potential and showcased effectively throughout the variety of spaces.
“I can honestly say, I have never worked with such a professional, accommodating, friendly team. Every single one of you worked so hard last week to make sure that PZ Cussons had their best event to date (quoted by various delegates!). One of our values is ‘Anything is Possible’ and you guys made it so easy to deliver that.”
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