The History of Ellenborough Park’s Emblem


You will struggle to find comparable hotels in the Cotswolds; historically, Ellenborough Park is rich, diverse, and the very epitome of British heritage. In our latest blog, we explore the origins of our logo.


Many have asked, and we have now acquiesced; our reluctance was not due to any unwillingness to share, it was merely due to the fact that one we start talking about our lavish history, it is hard to know when to stop. Here, we share the story of our emblem – some call it our logo, but it originally started life as a crest.

You will find the feathers-featuring logo engraved on the Library fireplace. Nestled perfectly within the elaborated panelled surround, the crest is surrounded by intricate shields and baskets of fruit. They flank a large over mantel panel with a gadrooned border containing the De la Bere arms and helmet. Gaze long enough at the arch, and you will see the crest of eleven ostrich feathers set within a round-headed arch.



These eleven ostrich feathers have been the symbol for Ellenborough Park for many years now, and De la Bere family legend heavily implies that Richard De la Bere was rewarded for his valour at the Battle of Crécy in 1346 with a knighthood and coat of arms. This battle came about due to Edward III deciding to press claim to the French throne and it is thought that Richard De la Bere saved the life of the Black Prince (modern day Prince of Wales). This coat of arms predates this member of the family, but historians think he may have been rewarded with the plume of feathers crest as this was the battle during which this emblem first became associated with the Prince of Wales.

Away from the tales of France, our hotel stands in the village of Southam, four miles north of the spa town of Cheltenham. This close location finds us frequently named one of the finest luxury hotels near Cheltenham Racecourse, thus allowing us to enter a new phase of history. Guest love to see the varied architecture of the property, but did you know that our hotel was not always known by its current name?

For most of its history Ellenborough Park was known as Southam House, with the earliest depiction first appearing on a late 16th-century map. Many alterations were made to the building in the 19th century, and the last of the old family who lived at Southam was Thomas Bagott De la Bere. In 1831 the estate was sold to Edward Law, Earl of Ellenborough, who employed an Italian architect named Alexander Roos to further complete and modify the property.

In the present day, Ellenborough Park is a truly luxurious Cotswolds destination, with guests visiting from all over the world.

Throughout all this history, the crest of Ellenborough Park has remained, and the team hopes it will do so for many years to come. It is displayed proudly in the library for guests to view.


To stay at one of the most historic and luxurious hotels in the Cotswolds, contact a member of the team or check availability online today.

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